It’s almost impossible to fathom, in the current “content mill,” clickbait-centric climate, a magazine writer’s words having the kind of impact on the cultural lexicon that could span across decades and continue to endure. And yet, that’s precisely what David Blum managed to do in June of 1985 when arbitrarily coining the phrase “Brat Pack” on the cover of New York magazine. From the moment … Continue reading A Serious Actor By Any Other Name: On the (Perhaps Erstwhile) Power of Language and the Branding of the Brat Pack in a Pre-Branding World